Consumers are starting to prioritize safety and cost-effectiveness when choosing protein powder.

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11th April 2025

China’s residents’ health literacy rate reached 25.4% in 2023, an increase of 10.3 percentage points from 2019. Fitness enthusiasts’ criteria for selecting protein powder have shifted from purely pursuing efficacy to comprehensive consideration of safety, ingredients, and cost-effectiveness. A 2025 consumer behavior survey shows that 75% of fitness enthusiasts check product test reports before purchasing, 63% pay attention to raw material sources, and 58% prioritize additive-free formulas. In response to this trend, brands are optimizing product formulas, launching small-sized trial packs, and enhancing consumer trust through live broadcasts of transparent production processes.

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What supplements can I take before a workout to boost performance?

You can opt for caffeine-based supplements (such as black coffee or caffeine pills) or pre-workout supplements (containing caffeine, beta-alanine, etc.), which enhance focus and explosive strength. Avoid excessive intake to prevent insomnia, and take them about 30 minutes before training for optimal results.

When is the best time to take protein powder for maximum absorption?

There’s no strict "best time"—the key is to consume enough protein daily (1.6-2.2g per kg of body weight on training days). It’s generally recommended to take it within 30-60 minutes after training (paired with carbohydrates for better effect) or as a protein supplement between meals.

Does creatine cause dehydration or affect kidney function?

Creatine is safe when taken at the normal dosage (3-5g per day) and will not harm kidney function in healthy individuals. Mild edema may occur if you don’t drink enough water, but this can be avoided by maintaining your daily water intake—no need for extra excessive hydration.

What supplements can assist with fat loss during a cutting phase?

You can consider L-carnitine (which only works when combined with exercise) or caffeine-based supplements (to boost metabolism and exercise performance). However, supplements are only auxiliary— the core of fat loss still relies on a calorie deficit and dietary control.

Do beginners need to take multiple fitness supplements?

Beginners should first meet their nutritional needs through diet (such as lean meat, eggs, and dairy products). If your daily protein intake is insufficient, you can start with protein powder. Other supplements (like creatine or pre-workout) can be considered later based on your training stage and goals—there’s no need to stack them blindly.

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